Portfolio · 2026
Jasmine Hoang
Senior Product Designer — Calgary, Canada
About
Hi, I'm Phuong.
Product Designer building clear experiences for complex products.
I work across product strategy, UX, systems, and interaction design — turning ambiguous problems into structured experiences and working prototypes.
I’m particularly interested in complex B2B products, data-heavy experiences, and systems that need to scale.
Based in
Calgary, Canada
Domains I've Worked
How I Work
01
Product strategy · Problem definition · User research.
02
Information architecture · User flows · Content structure · Systems thinking.
03
Interaction design · Visual design · Design systems.
04
Prototyping · Usability testing · Design validation.
05
Prototyping · Usability testing · Design validation.
Career
From technical precision
to product systems.
I started in technical documentation, moved into industrial software, and grew into end-to-end product design across healthcare, cloud services, and spatial-data platforms.
Download résumé ↓01 — Experience
How I grew
Progressive experience across increasingly complex products, systems, and problems.
2011 — 2014
Technical Foundation
Tanner Asia
Built a foundation in precision, technical communication, and complex information.
Worked across aerospace, industrial automation, and manufacturing, developing a disciplined approach to accuracy and structured information.
- Learned to work with complex information where accuracy, consistency, and clarity directly affected the quality of the final product.
- Developed a disciplined approach to understanding technical systems, documenting them clearly, and working within demanding standards.
2014 — 2021
From UX to Product Design
Onix · Digital Masons · iVedha
Moved from interface design into complex product workflows and systems.
Designed industrial and cloud products where information architecture, operational workflows, and consistency were critical to getting the job done.
- Learned to move beyond individual screens and understand the workflows, information structures, and operational context that shape how people use complex products.
- Developed an early systems-thinking practice through industrial, IoT, cloud, and telehealth products, including reusable patterns and design systems that could scale across experiences.
2021 — 2022
End-to-End Product Design
ORO Health
Expanded into end-to-end product ownership.
Led the design of Dermago from research and information architecture through interaction design, validation, documentation, and launch.
- Learned to take ownership of the broader product problem—from understanding user and business needs to defining, validating, and delivering the experience.
- Became more comfortable making design decisions across competing constraints, working closely with engineering, clinical, business, and client stakeholders.
2023 — 2025
Independent Design Practice
Independent
Used independent work to broaden my practice and explore new ways of designing and building.
Worked across technical documentation and brand projects while developing interactive prototypes and AI-assisted design-to-development workflows
- Used independent work to broaden my practice, taking greater ownership of ambiguous problems from defining the opportunity through delivery.
- Expanded beyond traditional design workflows into interactive prototyping and AI-assisted design-to-development, strengthening my ability to move from idea to working experience.
2025 — 2026
Complex Data Products
BigGeo
Applied systems thinking to spatial data and B2B SaaS.
Designed data-management, marketplace, and business-management experiences that help users work with complex spatial data and make informed decisions.
- Applied years of experience designing complex workflows to spatial-data products, where information architecture, data relationships, and business decisions are deeply connected.
- Strengthened my ability to think across an entire product ecosystem—from data management and marketplace experiences to business dashboards and the systems connecting them.
02 — Education
How I learned
Formal training plus continuous, self-directed practice.
2015 — 2019
Bachelor of Information Technology
University of Science Ho Chi Minh city · Vietnam
Built a technical foundation across computing, information technology, and problem-solving—learning to understand how digital systems work beneath the interface.
2019 — 2021
Bachelor of Management Information Systems
University of Economics Ho Chi Minh city · Vietnam
Developed an understanding of how information systems support business operations, decision-making, and organizational needs.
Ongoing
Continuous Learning
Self-directed
Self-directed practice across product design, systems thinking, and emerging technology.
Selected Work · 04 case studies
Things I've shipped,
systems I've built.
A selection of product work spanning complex B2B systems, consumer experiences, design systems, and data-heavy products.
01/04
Datalab Dashboard
B2B SaaS · UX Research · Problem Framing · Information Architecture
Turning fragmented business data into confident decisions
A request for broad dashboard design revealed three distinct decision-making needs. I restructured the experience around the questions each business area needed to answer.
Cookstash
Consumer Product · Product Strategy · Interactive Prototype · Claude Code
Turning fragmented business data into confident decisions
Cookstash transforms scattered recipe saves into an organized library, meal plans, and grocery lists — connecting the entire journey from inspiration to execution.
React Design System
Design Systems · Foundation Structure · React · Storybook
Connecting design intent to production code
A token-driven design system that creates a shared foundation between Figma and React — reducing the gap between design and implementation.
Dermago
Digital Health · UX Research · Design Systems
Simplying asynchronous dermatology
An asynchronous, chat-based telemedicine app that replaces the three-week wait for a five-minute appointment with a photo, a symptom, and a diagnosis — no waiting room required.
Datalab Dashboard
B2B SaaS · UX Research · Problem Framing · Information Architecture
Turning fragmented business data into confident decisions
A request for broad dashboard design revealed three distinct decision-making needs. I restructured the experience around the questions each business area needed to answer.
Cookstash
Consumer Product · Product Strategy · Interactive Prototype · Claude Code
Turning fragmented business data into confident decisions
Cookstash transforms scattered recipe saves into an organized library, meal plans, and grocery lists — connecting the entire journey from inspiration to execution.
React Design System
Design Systems · Foundation Structure · React · Storybook
Connecting design intent to production code
A token-driven design system that creates a shared foundation between Figma and React — reducing the gap between design and implementation.
Dermago
Digital Health · UX Research · Design Systems
Simplying asynchronous dermatology
An asynchronous, chat-based telemedicine app that replaces the three-week wait for a five-minute appointment with a photo, a symptom, and a diagnosis — no waiting room required.
Datalab Dashboard
B2B SaaS · UX Research · Problem Framing · Information Architecture
Turning fragmented business data into confident decisions
A request for broad dashboard design revealed three distinct decision-making needs. I restructured the experience around the questions each business area needed to answer.
Cookstash
Consumer Product · Product Strategy · Interactive Prototype · Claude Code
Turning fragmented business data into confident decisions
Cookstash transforms scattered recipe saves into an organized library, meal plans, and grocery lists — connecting the entire journey from inspiration to execution.
React Design System
Design Systems · Foundation Structure · React · Storybook
Connecting design intent to production code
A token-driven design system that creates a shared foundation between Figma and React — reducing the gap between design and implementation.
Dermago
Digital Health · UX Research · Design Systems
Simplying asynchronous dermatology
An asynchronous, chat-based telemedicine app that replaces the three-week wait for a five-minute appointment with a photo, a symptom, and a diagnosis — no waiting room required.
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CONTACT
Calgary, Canada
© 2026 Jasmine Hoang. All Rights Reserved.
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